Creative Customer Ideas
Take a basic pattern such as Eazy Peazy’s Sun’s Up! and encourage customers to use decorative sewing machine stitches. Sulky of America sent these pictures. Notice how a variety of beautiful threads and stitches enhance the design.
While on topic of creativity…here’s another great idea.
Run a contest during the month of October (Breast Cancer Awareness month) and invite your customers to enter their embellished “Hang It” (pattern found in our latest book Eazy Peazy Gifts). Hang each entry in your shop with customers voting for their favorite “Hang It!. If you charge $.25 for each vote you can send the proceeds to breast cancer research.
A small prize for the winner will create interest. It’s easy to do and drives add-on sales of books ($9.95 retail) and fat quarters (3 required for each Hang It!).
This great idea is from Lisa Mullins of Wandering Stitches in Orlando.
I’ll be there, will you?
August 18 and 19 Checker Distributors is holding their annual Open House at their Maumee, Ohio headquarters. Hope to see you there.