Skip Navigation Website Accessibility

October 2011 Quilt Trade Association

Helping Quilt Shops – the QTA

OCTOBER 2011 - Quilt shop owners – feeling overwhelmed by it all? Want some help with your website, the Internet, marketing, computers, operating ideas?

All of these are topics part of the educational program for members of the Quilt Trade Association.

QTA Executive Director Joyce Keane says their guiding principle is, “When one quilt shop wins…all quilt shops win.” Joyce heads the Association with assistance from a board of directors comprised of quilt shop owners and prominent industry leaders who share the common goal of working together for the benefit of quilt shops.

She tells me a large part of her work is talking with owners but an increasing amount of time is spent on QTA’s free-to-members educational webinars that cover a wide range of subjects designed to help owners be more successful. Joyce, a quilter for 11 years, has merged her passion for quilting with her professional experience and background in sales, marketing and trade association management.

Her MBA in Marketing and Information Technology from Northwestern University’s Kellogg School of Management really comes in handy especially since so many of QTA's programs are delivered via the Internet. Joyce commented, “I also know that some quilt shop owners struggle with websites, email marketing, Facebook and other Internet marketing, so I help by personally conducting free workshops for our members on these topics.”

Joyce heads an organization run by members, supported by members, with the goal of collectively solving the industry's challenges. Learn more about QTA at or email Joyce at


International Quilt Market - Houston

Again this year Eazy Peazy will exhibit at Quilt Market. Visit us in booth 1215 and attend the two Schoolhouse sessions I will be teaching: 

“Inventive ways to increase add-on sales GUARANTEED!”

Friday Oct. 28th in Room 372A,11:00-11:30 am

In conjunction with Checker Distributors - “Add the Awe Factor to Tote Bags the Sweet ‘N Sassy Way” Templates aren’t just for quilts any more!

Friday Oct. 28th in Room 371B&C, 2:15 – 2:30 p.m.

 Awe! I’m blushing!

Brandi Frey of Clothworks recently had some very nice things to say about Eazy Peazy in the company blog. Here is the link to read the entire story.